Search Engine Optimization (SEO) is a set of techniques and strategies used to increase the visibility of websites on search engine results pages. SEO significado involves optimizing website content, coding and structure so that search engines can more effectively index and rank it among other relevant sites in their organic search results.
In short, SEO is the process of making changes to your website to help improve its visibility in the organic search results of various search engines, such as Google.
How Does It Work?
Search engines are constantly trying to find new and improved ways to understand the content on web pages in order to provide users with better results. To do this, they use algorithms – complex mathematical equations that crawl through web pages and analyze their content for relevancy.
The goal of SEO is to create pages that are optimized for these algorithms so that when someone performs a relevant search query, your webpage appears high in the organic search results. This helps improve your website’s visibility and ranking on search engine result pages (SERPs).
Importance Of Keywords in SEO
The primary way for SEO optimization is by targeting relevant keywords throughout your website’s content. By researching popular keyword phrases within your industry or market, you can determine what words people are searching for in relation to your products or services.
Using those keywords strategically within page titles, meta tags, headlines, URLs, alt-tags and body copy allows search engine crawlers to accurately understand the context of your webpage. Additionally, it can also help draw users into your website since they will recognize familiar terms when viewing the SERP. Overall, keyword optimization increases discoverability while helping users connect with businesses they are looking for.